The Hasselblad Studio is believed to be a first for a camera manufacturer - a studio designed for the benefit of its own customers and users.

Hasselblad believe their support for photographers with the world's most advanced digital camera system doesn't stop at just the camera. Hasselblad owners in the UK can now also enjoy the benefit of a Central London studio space, available for hire at preferential, highly discounted rates.

Non-Hasselblad owners can still hire the studio and its facilities, but at the full non-discounted day rate, and only on the condition their shoot is shot on a hired Hasselblad camera.